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Visual Merchandising Brief

 
Aspirations

Visual Merchandising

 

Creating A Lifestyle Environment

**Sketch
Aim - Create a space that you enter for a Lifestyle shopping experience for higher price point items specifically clothing/Wool
Ambience - A space that feels like a home. Customers feel comfortable comortable and are encouraged to dwell through lighting furniture colours.
Evidence that this works -
One of the main differences between North and South sites;
notion image
 

How Do We Create This

Lighting
Music
Fragrance
Interior design detail

Case Study

Case Study - The Hambledon - Feels like a home - encourages people to dwell and spend on high price point clothing
notion image
 
Partitioned off with wood Glass and plants
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Fixtures

Use strong fixtures as existing sites to inform
Fixtures that are tailored to the products and are easy to merchandise.

Categories that sit within a Farmshop setting

Fiction Books - evidence this works - Gloucester LY, Historic sales Chart books Other retailers do this
Cards - Evidence this works sales pre move at Tebay North
 

Visual Merchandising Day To Day

Craft Person needs to also have Visual Merchandising skills, Currently this role acts as De Facto Visual Merchandiser in Lifestyle.