Home/Farmshop/Visual Merchandising Brief

Visual Merchandising Brief

 
Aspirations

Visual Merchandising

 

Creating A Lifestyle Environment

Aim - Create a space that you enter for a Lifestyle shopping experience for those higher price point items.
Ambience - A space that feels like a home. Customers feel comfortable cosy through lighting furniture colours.
Evidence that this works -
One of the main differences between North and South sites;
notion image
 
Basket Spend at Rheged
Lifestyle percentage of spend at sites
 

How Do We Create This

Lighting
Music
Smells
Interior design detail
 
Case Study - The Hambledon - Feels like a home - encourages people to dwell and spend on high price point clothing
 
notion image
 
Partitioned off with wood Glass and plants
notion image

Music

Li

Food Adjacent Range

Evidence this works - Tebay South Kitchenware sales

Categories that sit within a Farmshop setting

Fiction Books - evidence this works - Gloucester LY, Historic sales Chart books Other retailers do this
Cards - Evidence this works sales pre move at Tebay North
 

Fixtures Comparison Across Sites

Example strong
SQM
Sales
Operational
Example weak

Visual Merchandising Day To Day

Craft Person needs to also have Visual Merchandising skills, Currently this role acts as De Facto Visual Merchandiser in Lifestyle.