Lifestyle Vision

Project Summary

Create an offer with a strong unique identity set apart from generic gift shops, by drawing on the Westmorland Ethos. Focusing on Wool, British Craftsmanship, and Local Artisans.

In order for this to be successful we need to create and environment that sells this lifestyle to the customer through experience so the customer buys into our ‘Lifestyle’ and we do not have to rely on high turn over from a trend driven offer.

Wool as a core of the offer -

Harley, Eribe, Irelands Eye, Barts, Mantas, Yoko, Caledonia, Moon, Devonia

Currently - £500K of total lifestyle sales